Roseland is a love letter to the American home and to the land and forests that make it possible. Founded by Clare de Boer and Luke Sherwin, a husband-and-wife team based in the Hudson Valley and New York City, Roseland opened in 2023 in partnership with three seasoned furniture makers and a long-time design collaborator.

  • Our goal is to make American-made classics more accessible. Instead of the broad, made-to-order approach that has become the norm, we have embraced a focused strategy: design fewer pieces, manufacture them at volumes that are meaningful to our partners, and then pass the significant savings on to our customers.

    We offer home furnishings that are made here using American raw materials and that are finished as organically as possible. Our manufacturing partners are family-owned businesses in Illinois, Maine, Missouri, New York, Ohio, Pennsylvania, Texas, Vermont, and West Virginia.

    We want everything we sell to endure for decades and longer. Unless otherwise stated, all of our pieces are supported by our Heirloom Warranty — essentially, profit-free repair as long as we exist as a business.

     At the end of each year, we donate three percent of our unit-level profits to initiatives that restore the natural abundance of our country. This year, we are proud to support the American Chestnut Foundation, an organization dedicated to bringing back the great American Chestnut.
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our approach

Roseland works within traditional methods of making, using modern approaches when they meaningfully improve the end result.

  • GROW HERE AND MAKE HERE

    America has an abundance of great raw materials and seasoned craftspeople. We’re committed to working exclusively with both.

  • FINISH NATURALLY

    We select higher grades of raw materials that are beautiful enough to not require staining or heavy finishing. Where possible, we'll opt for zero-VOC, all natural finishes like raw Linseed Oil.

  • FOCUSED SELECTION

    We’d rather focus our design and production efforts across fewer designs, so that we can maintain a small ready-to-ship inventory position as well as pass the simplicity savings to our customer.

  • LONG-TERM PRODUCT SUPPORT

    Great furniture becomes heirloom furniture. We design with a 100 year product lifespan goal and will support your Roseland with our Heirloom Warranty to the extent we are in business. With modern CNC machinery, we're able to machine one-off replacement parts in a way that is not cost-prohibitive.

Frequently Asked Questions

What is Roseland?

Roseland is a four-person design and home-furnishings company based in New York City and the Hudson Valley. We develop our own pieces and then work with family-owned businesses and craftspeople to manufacture them in the USA. We partner on standardized batch or continuous production models, allowing us to achieve our price point in the market.  

The name “Roseland” comes from the name of our farm in the Hudson Valley, which in turn came from a prior owner of the land named Rose.

Where I can see pieces in person?

Roseland's business model doesn't carry the margins for retail partnerships or dealers. Right now, you can either visit us at our office at 255 Canal Street in Manhattan (by appointment only) or get free wood and fabric samples by request.

Do you own the workshops that make your products?

No. We partner with family-owned American manufacturers and craftspeople, many of whom have decades of experience with a particular material or method. Our job is to design carefully, find the right partner, and commit enough production volume to make our offering valuable to both our partners and our customers.

What is your returns policy?

We want you to be happy with your Roseland piece. We will refund any Roseland purchase within 30 days of its arrival at your home, provided the item is returned in as-new condition.
Roseland will cover the cost of return shipping, either by providing a label or arranging a courier, depending on the piece. For items delivered by White Glove service, the original White Glove shipping cost will be deducted from the refund.
For UPS or FedEx returns, furniture must be disassembled and sent back in its original packaging or in an adequately protective alternative. We recommend opening your packaging carefully and saving it during the return window.
If your piece arrives with shipping damage, please contact our customer support team. We will be happy to help find the right solution.

Why is Roseland relatively affordable?

We primarily save money through a focused selection and the resulting depth of our business with our partners. We make fewer designs, offer fewer variations, place meaningful production runs, maintain a small organization, and usually ship directly from where a product is made. We don’t partner with retailers or dealers. This low-overhead, lower-markup model allows us to use better materials and construction without pricing every piece like a custom commission.

Why such a focus on repair? 

Our attitude to furniture, finishes, and fasteners is that the longevity of a piece is more often tied to the ease of repair than it is to its short-term resilience.

In our view, this intuitive approach has too often been replaced by the superficial resilience of sprayed polyurethane, veneers, and MDF, which now dominate even American furniture manufacturing. These materials may resist marks for a period, but once damaged, they are often difficult or impossible to repair.

You will notice that most of our finishes are primitive, hand-rubbed, have zero VOCs, and can be easily applied at home. Our goal is not necessarily to make furniture that remains pristine, but furniture that can be repaired, renewed, and made more desirable through use.

Why is the collection so small and why no customizations?

We are a small team and we work with small partners: every additional design divides our attention, inventory, and production volume. A smaller collection allows us to refine each piece more carefully, make it more efficiently, and support it for longer. We would rather make one bed we strongly believe in than twelve slightly different beds.

Customization can be valuable, but it adds setup time, samples, inventory, mistakes, and cost to every order. We choose a limited number of materials and dimensions that we believe work best, and then make them repeatedly. That repetition is key to our business model.

What happens if something breaks?

We try to design products so that a damaged part can be repaired or replaced rather than the entire piece discarded. Under our Heirloom Warranty, failures resulting from normal use are repaired or replaced subject to the warranty terms, while aesthetic repairs and normal wear are supported at our cost rather than treated as a profit center, for as long as Roseland remains in business.